AmroGen

Built for B2B sales · agencies · founders

AI Sales Agent for B2B outbound

Find the right businesses, identify the right people, and prepare personalised messages — so you spend less time researching and more time selling.

You review and approve every message before anything is sent.

  • Research accounts and decision-makers
  • Personalised sequences with quality checks
  • Nothing sends without your approval

From £599/month. Starter, Professional, and Enterprise — monthly lead budgets.

Starter £599/moProfessional £2,999/moEnterprise £4,999/mo
View pricing

Human approval before send · No auto-blast

Prepared for your campaign

What AmroGen delivers — ready for your review

Ready for approval

Businesses found

512 high fit

  • BrightPath AnalyticsB2B SaaS · United Kingdom
  • Northline PaymentsFintech · Netherlands
  • Cobalt OperationsIndustrial software · Germany

+ 509 more matched to your ideal customers

Decision-makers identified

1,248 people

  • Sarah ThompsonVP of Marketing · BrightPath
  • James ChenHead of Growth · Northline

Personalised message preview

Sarah Thompson

VP of Marketing · BrightPath Analytics

Hi Sarah, I noticed BrightPath is scaling demand generation. Teams in your position often win by focusing outreach on the accounts already showing intent…

Email readyLinkedIn readySMS readyWhatsApp ready

Nothing is sent until you approve it

Approve & send
The finished product in the shop window — businesses, people, messages, then your approval.

AmroGen is an AI sales agent for B2B outbound. The homepage is the shop window. The pages below are the category.

Homepage → AI Sales Agent → supporting pages

AI Sales Agent is the flagship. AI SDR explains the SDR job. Pricing is how you buy.

Quality-checked before you approve

Every message is quality-checked before you review it — so weak copy does not reach a prospect unseen.

One campaign instead of four tools

Research prospects, prepare personalised sequences, and approve in one place — not a DB + enrichment + sequencer stack.

Start from buyers or a URL

Brief with product + ideal customers, or name a company you already pursue. Same reviewed campaign either way.

AmroGen in action

Watch one URL become a complete outreach campaign.

See how AmroGen turns your business into a ready-to-review outreach campaign — researched prospects, personalised sequences, quality review, and your approval before send.

57 sec product tourCampaign progressReview before send
How you find your audience

Describe who to sell to — or name a company you already know

Most teams start with a product and audience brief. If you already have a specific company in mind, you can go deep on that account — without making websites the whole product story.

Optional

Name a company you already know

Already pursuing a specific account? Point AmroGen at that company. It researches decision-makers and drafts personalised sequences for the same review steps.

Example: A named account you already want to pursue

See the full workflow · Learn how AmroGen works

From brief to approval

How AmroGen prepares what you buy

Research, personalised sequences, quality review, then your approval — the path to the shop-window result on the homepage. Tap or click any step to expand.

Tap a step to expand details

Tap a step to expand details

Three-step journey

From what you sell to approved outreach

AmroGen focuses on outcomes you can act on — finding businesses and people, preparing messages, and waiting for your approval before anything sends.

Tell AmroGen what you sell

Describe your product or service. Add your ideal customer if you know them — or let AmroGen help you identify the right fit.

Review what AmroGen prepares

See the businesses and people AmroGen has found, together with personalised messages prepared for each potential customer.

Approve and start reaching out

Review the messages, make any changes and approve them when you are ready. Nothing is sent without your approval.

The problem

Finding prospects and writing personalised outreach takes forever.

Research, contact discovery, enrichment, copywriting, and QA usually happen across five different tools before a single email is ready. AmroGen brings that into one place — so your team moves from ideal customer profile to approved outreach without the tool stack.

Find your buyers

Describe who to sell to — AmroGen finds matching accounts and returns decision-makers with contact context.

AI quality review

Every message is quality-checked before you review it — so weak copy does not reach a prospect unseen.

You stay in control

Approve leads and sequences before anything sends through Resend or Gmail.

Campaign

From research to ready-to-review outreach

AmroGen researches prospects and prepares personalised outreach — then pauses for your approval before anything sends.

Lead research

Finds relevant people from your brief or named account — without asking you to upload a list first.

Email sequences

Writes five-step cold email flows grounded in the account and each lead's role.

Quality review

Built-in quality review before approval — so you inspect campaign-ready copy, not rough drafts.

Human control

You confirm leads, then approve sequences. Nothing sends until you say so.

Quality control

AI does the work. You stay in control.

Most AI SDR products sell autonomy. AmroGen is built around the practical middle ground: automate the repetitive work, keep humans in control of approval, and make weak output visible before it reaches a prospect.

Workflow stepOld outbound stackAmroGen
Lead sourceBuy or filter a databaseAudience brief or known company
ResearchManual tabs and enrichment toolsAccount and lead research included
CopyGeneric sequence templatesLead-specific email sequences
QualityRep reviews everything from scratchBuilt-in quality review before approval
SendingSeparate sequencer setupApproved outreach from one workflow
Best fit

Use AmroGen when you need outbound motion without rebuilding RevOps

It is strongest for founders, lean GTM teams, agencies, and operators who know their target accounts but do not want to spend hours turning each account into a researched campaign.

Founder-led sales

Turn target accounts into personalized first-touch campaigns without hiring an SDR first.

Agencies

Create reviewable campaigns for multiple clients without rebuilding the workflow each time.

Small B2B teams

Run focused outbound experiments without paying for a large database and sequencer stack.

AI-native builders

Professional and Enterprise include programmatic API access for custom workflows.

Latest resources

Research-backed guides for AI sales agents and SDRs.

Start in Resources for definitions and comparisons — long-form archive posts remain available by URL.

View Resources

Book a live demo on the calendar below, or open the booking page in a new tab.

FAQ

AmroGen questions, answered honestly

Clear answers about what AmroGen does today, how campaigns work, quality review, approval, and how it compares to databases and senders like Apollo, Clay, and Instantly.

What is AmroGen?

AmroGen is AI-powered B2B outreach: it researches prospects, finds decision-makers, prepares personalised email sequences, quality-checks every message, and pauses for your approval before anything sends. You stay in control.

How do I find a target audience in AmroGen?

Two ways, same campaign: (1) Campaign brief — describe your product and ideal buyers; AmroGen finds matching companies. (2) Optional — name a company you already know when you want to go deep on one account. Both include lead review, sequence review, and approved send.

Do I need a company website to start?

No. Most teams start with a campaign brief: product + audience. A company website is only useful when you already know which account to pursue — it is optional, not the product story.

Does AmroGen send email automatically?

No. You approve leads before sequences are generated, then approve sequences before send. Approved email steps dispatch through Resend when connected, otherwise through Gmail OAuth if you have connected it.

How is AmroGen different from Apollo, Clay, Instantly, or ChatGPT?

Apollo is a contact database. Clay is an enrichment workspace. Instantly is a high-volume sender. ChatGPT is a blank chat box. AmroGen is the campaign: research decision-makers, prepare personalised sequences, quality-check them, and wait for your approval before email sends — without stitching five tools together. Honest comparisons: Apollo, Clay, Instantly, and one ChatGPT page.

What does an AmroGen campaign cost?

Plans are priced monthly — Starter £599 (175 leads), Professional £2,999 (1000 leads), Enterprise £4,999 (2000 leads). 1 credit = 1 prospective lead. Top up at your package rate when the budget is exhausted. See AI Sales Agent Pricing.

Can developers integrate AmroGen into other tools?

Yes on Professional and Enterprise. Sign in for API guides and keys — public pages stay focused on how AmroGen helps you find and win customers.

What channels does AmroGen support?

Email is the primary live send channel — nothing sends until you approve. LinkedIn is a manual copy pack on Professional and Enterprise. SMS is Enterprise only.

Does AmroGen auto-send LinkedIn or SMS for every plan?

No. LinkedIn is never auto-sent — Professional and Enterprise get copy for manual follow-up. SMS copy and send are Enterprise only. Starter is email-first.

What is an AI sales agent?

An AI sales agent researches target accounts, finds decision-makers, drafts personalised outreach and quality-checks the copy. AmroGen then waits for you to approve before anything sends. See the AI Sales Agent page for the full workflow.

What is an AI SDR?

An AI SDR automates sales-development grind: finding buyers and preparing first-touch sequences. In AmroGen it still requires human approval. Built for founders and lean GTM teams — see the AI SDR page.

Does AmroGen replace an SDR?

It replaces the grind, not judgment. You still approve leads and messages. Human SDRs remain for strategy, exceptions and relationships.

Does AmroGen work with Gmail?

Yes. After you approve sequences, email can send through Gmail OAuth or Resend. Nothing sends until you approve.

How does AmroGen research prospects?

You brief the product and ideal buyers — or name a company you already know. AmroGen finds matching accounts and decision-makers for you to review before sequences are generated.

How does AmroGen personalise messages?

Sequences are drafted per prospect using company and role context, then quality-checked before they reach your review queue. You can edit before send.

Is AmroGen suitable for agencies?

Yes. Agencies use it to create reviewable campaigns for clients without rebuilding the research-and-copy workflow each time. Professional and Enterprise add API access.

Ready when you are

Find your buyers. Approve the outreach.

Describe who should buy, or go deep on an account you already know. Review what matters, then launch with confidence from one outreach workflow.