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Built for B2B sales · agencies · founders
Find the right businesses, identify the right people, and prepare personalised messages — so you spend less time researching and more time selling.
You review and approve every message before anything is sent.
From £599/month. Starter, Professional, and Enterprise — monthly lead budgets.
Human approval before send · No auto-blast
Prepared for your campaign
What AmroGen delivers — ready for your review
Businesses found
512 high fit
+ 509 more matched to your ideal customers
Decision-makers identified
1,248 people
Personalised message preview
Sarah Thompson
VP of Marketing · BrightPath Analytics
Hi Sarah, I noticed BrightPath is scaling demand generation. Teams in your position often win by focusing outreach on the accounts already showing intent…
Nothing is sent until you approve it
Approve & sendAmroGen is an AI sales agent for B2B outbound. The homepage is the shop window. The pages below are the category.
AI Sales Agent is the flagship. AI SDR explains the SDR job. Pricing is how you buy.
Every message is quality-checked before you review it — so weak copy does not reach a prospect unseen.
Research prospects, prepare personalised sequences, and approve in one place — not a DB + enrichment + sequencer stack.
Brief with product + ideal customers, or name a company you already pursue. Same reviewed campaign either way.
See how AmroGen turns your business into a ready-to-review outreach campaign — researched prospects, personalised sequences, quality review, and your approval before send.
Most teams start with a product and audience brief. If you already have a specific company in mind, you can go deep on that account — without making websites the whole product story.
Tell AmroGen what you sell and who should buy — industries, geographies, personas, and buying signals. It finds matching companies and prepares reviewed outreach. No website required to start.
Example: Product + ICP + hiring / funding / rival-customer signals
Already pursuing a specific account? Point AmroGen at that company. It researches decision-makers and drafts personalised sequences for the same review steps.
Example: A named account you already want to pursue
Real captures from AmroGen. Focus on the prepared campaign: businesses found, people identified, messages ready for approval. Tap any image for a full-screen view.
See what AmroGen found: high-fit businesses, decision-makers, and personalised messages waiting for your approval — not a blank dashboard.
See how it works →Start from a product and audience brief — or a company you already know — then review the finished outreach before anything sends.
Start a campaign →Browse prepared campaigns by status — ready for approval, in progress, or complete — with clear next actions.
How campaigns work →Open a campaign to inspect the decision-makers, personalised steps, and progress before you approve send.
Learn more →After approval, control send windows, timezone, and daily limits — the shop window stays under your control.
How it works →Transparent credit balance and usage for outreach volume and AI generation.
View pricing →Connect your sending account and configure identities for reviewed outreach after you sign in.
Sign in →Programmatic campaign access on Professional and Enterprise — guides available after sign-in.
See plans →Reach the AmroGen team directly — onboarding, credit questions, or custom plans.
Contact us →Research, personalised sequences, quality review, then your approval — the path to the shop-window result on the homepage. Tap or click any step to expand.
Tap a step to expand details
Tap a step to expand details
AmroGen focuses on outcomes you can act on — finding businesses and people, preparing messages, and waiting for your approval before anything sends.
Describe your product or service. Add your ideal customer if you know them — or let AmroGen help you identify the right fit.
See the businesses and people AmroGen has found, together with personalised messages prepared for each potential customer.
Review the messages, make any changes and approve them when you are ready. Nothing is sent without your approval.
Research, contact discovery, enrichment, copywriting, and QA usually happen across five different tools before a single email is ready. AmroGen brings that into one place — so your team moves from ideal customer profile to approved outreach without the tool stack.
Describe who to sell to — AmroGen finds matching accounts and returns decision-makers with contact context.
Every message is quality-checked before you review it — so weak copy does not reach a prospect unseen.
Approve leads and sequences before anything sends through Resend or Gmail.
AmroGen researches prospects and prepares personalised outreach — then pauses for your approval before anything sends.
Finds relevant people from your brief or named account — without asking you to upload a list first.
Writes five-step cold email flows grounded in the account and each lead's role.
Built-in quality review before approval — so you inspect campaign-ready copy, not rough drafts.
You confirm leads, then approve sequences. Nothing sends until you say so.
Most AI SDR products sell autonomy. AmroGen is built around the practical middle ground: automate the repetitive work, keep humans in control of approval, and make weak output visible before it reaches a prospect.
| Workflow step | Old outbound stack | AmroGen |
|---|---|---|
| Lead source | Buy or filter a database | Audience brief or known company |
| Research | Manual tabs and enrichment tools | Account and lead research included |
| Copy | Generic sequence templates | Lead-specific email sequences |
| Quality | Rep reviews everything from scratch | Built-in quality review before approval |
| Sending | Separate sequencer setup | Approved outreach from one workflow |
It is strongest for founders, lean GTM teams, agencies, and operators who know their target accounts but do not want to spend hours turning each account into a researched campaign.
Turn target accounts into personalized first-touch campaigns without hiring an SDR first.
Create reviewable campaigns for multiple clients without rebuilding the workflow each time.
Run focused outbound experiments without paying for a large database and sequencer stack.
Professional and Enterprise include programmatic API access for custom workflows.
Start in Resources for definitions and comparisons — long-form archive posts remain available by URL.

B2B sales automation in 2026 means two things: tools that automate scheduling (most of them), and tools that automate research and writing (very few). AmroGen does the latter. Here's the difference.

The B2B outreach platform market splits into sending tools, data tools, and full pipelines. Here's the honest breakdown — and why most platforms still require you to write everything yourself.

No lead list needed. No separate tools for each channel. AmroGen generates personalised email, LinkedIn, and SMS sequences for each lead in a single pipeline run — with quality review built in.
Book a live demo on the calendar below, or open the booking page in a new tab.
Clear answers about what AmroGen does today, how campaigns work, quality review, approval, and how it compares to databases and senders like Apollo, Clay, and Instantly.
AmroGen is AI-powered B2B outreach: it researches prospects, finds decision-makers, prepares personalised email sequences, quality-checks every message, and pauses for your approval before anything sends. You stay in control.
Two ways, same campaign: (1) Campaign brief — describe your product and ideal buyers; AmroGen finds matching companies. (2) Optional — name a company you already know when you want to go deep on one account. Both include lead review, sequence review, and approved send.
No. Most teams start with a campaign brief: product + audience. A company website is only useful when you already know which account to pursue — it is optional, not the product story.
No. You approve leads before sequences are generated, then approve sequences before send. Approved email steps dispatch through Resend when connected, otherwise through Gmail OAuth if you have connected it.
Apollo is a contact database. Clay is an enrichment workspace. Instantly is a high-volume sender. ChatGPT is a blank chat box. AmroGen is the campaign: research decision-makers, prepare personalised sequences, quality-check them, and wait for your approval before email sends — without stitching five tools together. Honest comparisons: Apollo, Clay, Instantly, and one ChatGPT page.
Plans are priced monthly — Starter £599 (175 leads), Professional £2,999 (1000 leads), Enterprise £4,999 (2000 leads). 1 credit = 1 prospective lead. Top up at your package rate when the budget is exhausted. See AI Sales Agent Pricing.
Yes on Professional and Enterprise. Sign in for API guides and keys — public pages stay focused on how AmroGen helps you find and win customers.
Email is the primary live send channel — nothing sends until you approve. LinkedIn is a manual copy pack on Professional and Enterprise. SMS is Enterprise only.
No. LinkedIn is never auto-sent — Professional and Enterprise get copy for manual follow-up. SMS copy and send are Enterprise only. Starter is email-first.
An AI sales agent researches target accounts, finds decision-makers, drafts personalised outreach and quality-checks the copy. AmroGen then waits for you to approve before anything sends. See the AI Sales Agent page for the full workflow.
An AI SDR automates sales-development grind: finding buyers and preparing first-touch sequences. In AmroGen it still requires human approval. Built for founders and lean GTM teams — see the AI SDR page.
It replaces the grind, not judgment. You still approve leads and messages. Human SDRs remain for strategy, exceptions and relationships.
Yes. After you approve sequences, email can send through Gmail OAuth or Resend. Nothing sends until you approve.
You brief the product and ideal buyers — or name a company you already know. AmroGen finds matching accounts and decision-makers for you to review before sequences are generated.
Sequences are drafted per prospect using company and role context, then quality-checked before they reach your review queue. You can edit before send.
Yes. Agencies use it to create reviewable campaigns for clients without rebuilding the research-and-copy workflow each time. Professional and Enterprise add API access.
Describe who should buy, or go deep on an account you already know. Review what matters, then launch with confidence from one outreach workflow.
Short podcast episodes on AI SDR workflows, B2B lead generation, cold outreach quality, and AmroGen product updates.
Published episodes from Podcast Studio will appear here automatically.
More episodes coming soon