AI Sales Agent Pricing
Navigating modern AI SDR pricing requires looking beyond surface-level software subscription fees to evaluate total cost of ownership, pipeline impact, and outbound safety. AmroGen unifies prospecting intelligence, multi-channel drafting, and pipeline orchestration under a single, transparent commercial framework. Starter, Professional, and Enterprise stay at £599, £2,999 and £4,999 per month. 1 credit = 1 prospective lead.
See the AI Sales Agent and AI SDR pages for what you are buying.
Evaluating AI SDR pricing means scrutinising whether a vendor provides genuine end-to-end autonomy with rigorous oversight or simply wraps a foundational language model with unpredictable consumption charges. Our model is built to provide predictable budgeting while eliminating the tool sprawl that inflates outbound acquisition costs across scaling revenue teams.
A comprehensive assessment of autonomous outbound economics contrasts standard SDR overheads against purposeful automation. Traditional SDR recruitment, onboarding, tech-stack provisioning, and management overhead carry significant ongoing costs before a single qualified discovery call is booked. By deploying an autonomous outbound engine via our dedicated AI SDR framework, organisations replace fragmented workflows with continuous, contextual lead generation. Multi-stage lead qualification runs autonomously in real time, scoring target accounts against strict ideal customer profiles and verifying intent signals before outbound sequences are initiated, so commercial spend maps to verified pipeline opportunity rather than vanity outbound activity.
The true financial differentiator in modern sales automation lies in domain governance and protective approval architecture. Inexpensive, unmoderated outbound bots often appear cost-effective initially but carry hidden expenses in burnt domain health, compliance penalties, and damaged market reputation. AmroGen protects your commercial investment by pairing scalable execution with human-in-the-loop verification through our structured outreach-automation pipeline. Every drafted communication, bespoke account insight, and proposed contact journey can be reviewed, refined, or signed off by revenue leaders before dispatch, safeguarding enterprise reputation whilst yielding the operational efficiencies of autonomous prospecting.
Consolidating your outbound pipeline under AmroGen also eliminates the compounding expenses of third-party data enrichment, intent aggregators, and deliverability monitoring tools. Rather than negotiating separate contracts for data scraping, email verification, sequencing, and generative copywriting, our AI sales agent architecture natively integrates prospect identification, deep account research, and tailored drafting within one cohesive platform. This unified approach delivers clear operational visibility and predictable scaling benchmarks across outbound campaigns of any complexity.
Choosing the right commercial tier depends on your team's outbound volume, target market complexity, and the degree of internal oversight required. Whether deploying autonomous pipeline generation for an established sales team or transitioning manual prospectors into strategic revenue operators alongside complementary training from Amro Academy, our commercial structures are designed to scale with your conversion targets. Contact our team to discuss your operational requirements, review transparent packaging options, and design a deployment model that maximises qualified pipeline while maintaining complete commercial control.
See AI SDR, lead qualification, outreach automation, and the AI Sales Agent for what the monthly lead budget buys.
Local
£199 / month
Local businesses around a place
Dentists, gyms, and other local offers. Same follow-ups as B2B.
Includes: 50 leads / month · place, offer, and campaign name · email send
50 leads / month · top-up at the same rate
Starter
£599 / month
Email-first outbound
Best for focused outbound experiments.
Includes: Standard enrichment · 175 leads / month · email send · no SMS
175 leads / month · top-up at the same rate
Professional
£2,999 / month
Deep research + LinkedIn (manual)
For growing B2B teams and more substantial campaigns.
Includes: Standard + Deep · 1,000 leads / month · LinkedIn copy (manual) · no SMS
1,000 leads / month · top-up at the same rate
Enterprise
£4,999 / month
Full channels + contract terms
For larger-scale workflows and programmatic/API requirements.
Includes: Deep · 2,000 leads / month · LinkedIn (manual) · SMS · invoice / SLA
2,000 leads / month · top-up at the same rate
Monthly lead budget. 1 credit = 1 prospective lead. Run campaigns until the balance is exhausted, then top up or wait until next month.
How Starter, Professional, and Enterprise credit your account
Buying a plan unlocks features for that tier and adds leads to your budget. Usage is simple: 1 credit = 1 prospective lead. Top-ups are the same rate as your package. When the budget is exhausted, wait until next month or top up.
| Leads requested | Credits charged | Notes |
|---|---|---|
| 10 | 10 | 10-lead campaign |
| 175 | 175 | Full Starter monthly |
| 1000 | 1000 | Full Professional monthly |
| 2000 | 2000 | Full Enterprise monthly |
Starter
Monthly £599 → 175 leads. Top-up is another 175 leads at the same price.
Email-first · Standard enrichment · no Deep · no SMS.
1 credit = 1 lead. Run as many campaigns as you like until the 175 are used, then top up or wait until next month.
Professional
Monthly £2,999 → 1000 leads. Top-up matches this package rate.
Deep + LinkedIn copy (manual) + discovery launch + API.
Same 1:1 metering. Example: 30-lead campaign uses 30 of your 1,000 monthly leads.
Enterprise
Monthly £4,999 → 2000 leads.
Everything in Professional, plus SMS, invoice/SLA, DPA.
Same 1:1 metering across 2,000 monthly leads. Annual (later): pay 10 months, receive 12 months of credits.
Email live. LinkedIn manual. SMS on Enterprise only.
Starter and Professional do not include SMS. LinkedIn is never auto-sent — you get a copy pack and send or post yourself.
| Channel | How it works | Starter | Professional | Enterprise |
|---|---|---|---|---|
| AI writes sequences; you approve; AmroGen sends via Gmail or Resend | Included | Included | Included | |
| AI writes connection/follow-up copy — you send manually (no LinkedIn auto-send) | Not included | Copy pack (manual) | Copy pack (manual) | |
| SMS | AI writes SMS; send via connected SMS (Telnyx) after approval | Not included | Not included | Included |
What is Deep enrichment?
Deep is not a different product — it is a deeper research setting on the same campaign. Both modes keep a lead when a work email is found. Deep spends more research time to cast a wider net, push harder for phone and LinkedIn, and gather more context so your sequences sound specific to that account.
Deep enrichment is on Professional and Enterprise. Starter uses Standard enrichment only.
Standard
Finds decision-makers with a verified email. Phone and LinkedIn when available. Best for most campaigns.
- Runtime: Typically 8–20 minutes
- Best for: Weekly outbound and testing new ICPs
Deep
Casts a wider net, pushes harder for phone and LinkedIn, and pulls richer company/role context. Email is still the minimum. Takes longer.
- Runtime: Typically 20–45 minutes
- Best for: High-value accounts where contact completeness matters
| What you get | Standard | Deep |
|---|---|---|
| Who it finds | Core ICP titles (tight shortlist) | Broader seniority search; larger high-confidence pool |
| Required path | Required path (stricter verification effort) | |
| Preferred when a public profile is found | Preferred; more research time to find it | |
| Phone / mobile | Preferred for SMS | Preferred; more research time to find it |
| Company & role research | Enough for solid personalisation | Deeper angles (news, role context) for sharper hooks |
| Sequence quality input | Strong for email-first outreach | Richer facts → more specific email / LinkedIn / SMS copy |
| Typical runtime | 8–20 minutes | 20–45 minutes |
| When to choose it | Most campaigns; speed + cost balance | Named accounts, ABM, or when phone + depth matter |
From brief to reviewed outreach
Leads + email
Discover decision-makers with ICP scoring. Starter up to 20 leads; Professional up to 50; Enterprise custom. Email sequences send live after you approve.
LinkedIn & SMS
Professional and Enterprise: LinkedIn copy for manual send/post (no auto-DM). SMS copy and send: Enterprise only — not on Starter or Professional.
API access
Programmatic campaign access on Professional and Enterprise. Setup guides and keys are in Help after you sign in.
Pricing questions answered
Plans, Deep enrichment, credits, and what happens after you buy.
Starter: 175 / month. Professional: 1000 / month. Enterprise: 2000 / month. 1 credit = 1 prospective lead. You can run any number of campaigns until that balance is exhausted.
Still have questions?
Our team is here to help. Get in touch and we'll respond as soon as possible.
Turn a target account into reviewed outreach today.
Start with an audience brief — or a company you already know — choose Standard or Deep, inspect every lead and message, then decide what deserves to go out. Detail: AI Sales Agent · AI SDR.