AI SDR Platform
AI SDR Platform | Campaigns, Research, QA & Approved Send
Modern revenue teams require more than disjointed automation tools to maintain predictable pipeline growth; they need an enterprise-grade AI outbound sales platform that unifies market intelligence, prospecting, and engagement into a single governed architecture. AmroGen is that platform for researched outbound. This page is the stack: plans, channels, and API. The category lives on the AI SDR page.
What the platform actually contains
This page answers: what does the platform contain? The AI SDR page answers: what is an AI SDR and why would I use one? Do not treat them as duplicates.
- Campaign creation — audience brief or a named account, then the same review
- Account research — companies that match your ICP
- Decision-maker identification — people and role context, not a raw company dump
- Personalisation — lead-specific sequences, not mail-merge tokens
- Quality review — weak drafts flagged before your queue
- Approval — leads, then sequences; nothing sends on autopilot
- Sending — approved email via Gmail or Resend
- API — Professional and Enterprise, keys in Help after sign-in
- Integrations — Gmail OAuth, Resend, Telnyx SMS on Enterprise; LinkedIn is a copy pack you send yourself
- Credits / usage — 1 credit = 1 prospective lead on a monthly budget
Campaigns, research, QA and approved send
You brief the product and buyers, or you name a company. The platform finds accounts and people, drafts sequences, quality-checks the copy, and stops. Email launches only after you approve.
Plans, API and credits
Starter is £599 per month for 175 leads — email-first, Standard enrichment. Professional is £2,999 for 1000 leads — Deep research, LinkedIn copy you send yourself, and API access. Enterprise is £4,999 for 2000 leads — SMS, invoice/SLA, same 1:1 credit metering.
Run any number of campaigns until the monthly lead budget is exhausted, then top up at your package rate or wait until next month. Failed generates with no usable output are refunded. Prospective leads are not a conversion guarantee.
AI SDR category page versus this platform page
| /ai-sdr | This page |
|---|---|
| What an AI SDR is, and who it is for | Plans, lead budgets, channels, API |
| Versus human SDR and autonomous SDR | How the product is packaged |
| Founders and lean GTM | Teams choosing a monthly stack |
At the core of the platform is an intelligent prospect scoring mechanism that enhances routine lead qualification (/lead-qualification). Rather than treating static contact lists as actionable targets, the system evaluates firmographic fit, tech-stack context, and public signals. Accounts that fail to meet qualification criteria are filtered out, so commercial teams spend effort on higher-fit prospects instead of burning domain reputation on unverified contacts.
Once ideal accounts are identified, the platform activates contextual outreach automation (/outreach-automation) to draft personalised multi-channel touchpoints. Unlike standard generative mailers that churn out generic templates, AmroGen uses company triggers, sector context, and buyer personas to open the conversation. Outreach stays consultative across cold email and professional networks, within the enterprise tone of voice you set.
A defining element of the platform architecture is human-in-the-loop governance. Every communication generated by the AI SDR modules (/ai-sdr) passes through an approval queue before dispatch, so account executives and sales leaders can review, adjust, or approve drafts before anything is sent. Email does not send on autopilot. That safeguard reduces the chance that an unreviewed draft reaches a prospect, and it cuts the manual drafting load on front-line representatives.
As prospects respond with inquiries, objections, or scheduling requests, the platform coordinates next actions alongside your CRM. By pairing outbound prospecting with the broader AI sales agent ecosystem (/ai-sales-agent), commercial leaders can scale outbound pipeline, improve account coverage, and keep each sales development representative on the work that needs judgement. Website conversational agents remain on Amro Agents.
In this architecture
FAQ
- How is the AI SDR platform different from the AI SDR page?
- The AI SDR page is the category: what the job is and who it is for. This page is the product stack — monthly lead budgets, channels, and API.
- Does the platform auto-send LinkedIn or SMS?
- No. LinkedIn is a manual copy pack on Professional and Enterprise. SMS is Enterprise only. Email sends only after you approve.